Collect the right type of information from the right people and you can be sure to get invaluable information.
→ Big or small surveys to be posted on social media or by email
→ Intercept surveys within your products
→ Net Promoter Score® survey
By giving the customers relevant tasks to solve, your team can observe real users in action as they use your product. We can then analyse where and why they get stuck or what makes them happy with the website or app.
→ Remote or in-person testing
→ Recruiting test participants
→ User interviews
To understand customer pain points, opportunities, needs, fears and motivations. This can be done in conjunction with a usability test or by itself in person or over the phone.
→ In person interviews
→ Remote interviews
→ SWOT analysis
By auditing the user interface of a website or app through an UX design perspective or by looking at basic accessibility essentials of your products, I can deliver a report, presentation or both, with feedback and design suggestions.
→ UX audit
→ Report & presentation
→ Basic accessibility analysis
Understand the chief competitors to your products through a customer experience perspective to know what their needs, pains and gains are toward other brands.
→ Workshop to map competitive landscape
→ Competitive analysis report
→ SWOT analysis
Creating inspirational characters that represents your customers can be great motivation for the team to build user-centered products and market them in the correct manner.
→ Personas /customer segments
→ Description of customer segments
→ User interviews
→ Workshops
User journey mapping can be used to understand how the user flow through your product. This is essential for understanding how many steps is involved in completing tasks and keeping steps to complete key tasks efficient.
→ User journey map
→ User flows of key tasks
This is essential in any project, as it provides order to the information architecture by looking at the 'skeleton' of the app or website. It's about the layout, copy and design and what the user needs to see in what order to navigate and retrieve information as easy as possible.
→ New sitemap
→ Updated menu layout
→ Blog post structure
→ Card sorting workshop
Either by hand or on a screen, the important part is that it can be shown either to potential users to get validated or internally for review. The sketches or wireframes can be as quick or true to the end-result as you need. Interactive prototypes can be used to test anything before building.
→ Clickable prototypes for any device
→ Wireframes, high or low fidelity
→ Paper sketches
Delivery to developers can be an art in itself. Hopefully by this stage, we have cooperated and communicated about the end results, but creating documentation and guidelines for the design to built in a later stage is also possible.
→ Responsive user interface design in Figma
→ Documentation of design and interactions with design guidelines
→ Design and interaction presentation to developer team
Consistency is the most important part of a brand. To guide the future design of your product to be coherent and on brand, a design system can be created for all UI components.
→ Design system in Figma (Comprehensive to basic)
→ Design principle workshop in the design team
→ Design principles and documentation
"If there’s an equivalent to someone who is “full stack” in design, this is your man! Markus brought human centered design to our product. Going beyond the obvious, always with scalability and long-term vision for growth in mind, he worked effortlessly with everything from user research and communication with customers to business strategy. In other parts of the process he delivered quality art direction and final user interface design of our new features that helped us in discussions with clients.
As a quick thinker and lightning fast prototyper he always brought significant quality in any work he took upon himself. Therefor I would gladly recommend Markus to anyone in need of product design."
"I worked with Markus on the first major re-launch of the Peltarion website in 2019. He was a pleasure to work with throughout the whole project - guiding us with his invaluable UX knowledge and experience, amazing attention to detail and strategic thinking throughout the process. Markus looks at understanding the user and his journey from every angle, with impressive thoroughness. While also understanding the fine balance between desk research insights vs. user testing. As a colleague, he’s been great to work with - always trying to help beyond his remit and being very supportive of the team. I would, without any hesitation, recommend him for any UX projects, knowing they will definitely be successful."
"Yes! I recommend Markus! Whether it's about usability testing/research, conceptual sketches/problem solving or user journey etc, Markus always deliver a well thought out result. At Peltarion, where we worked together, it is important to keep track of things as the construction of an AI platform is both complex and challenging (in a good way). You will also get a lot of laughs when you work with Markus, he is incredibly funny and knows a lot of things about odd things :) Markus is also someone you can talk to for real, he is empathetic and listening. He is simply a very amazing person to work with. The job is done in a super good manner and you have fun on the way there!"
"I would like to recommend Markus. Just out of Berghs School of Communication he helped King brand creative studio with insightful and relevant digital ideas for a major global game launch. Markus is bright, easy to work with and a very nice guy."
"Markus has the qualities of a great leader. Having him as a mentor during my internship at Vyer was an amazing experience. He trusts the process, but most importantly he trusts the team members. He cares for your well-being and is great at both giving and receiving constructive feedback. Markus instills confidence in you as a colleague and gives praise where it is due to keep you going. He is also quite skilled in project management and agile through and through. In addition to this Markus is a down to earth and reliable person. He is a pure pleasure to work with and I envy anyone who gets a chance to work with him in the future. He will be a great addition to any workplace and will help both team members and the business itself to overcome any challenge that appears. I had a great time working with Markus and so will you."