Product design consulting for Doktor.se
2020-2022
Doktor.se is one of Sweden’s biggest digital healthcare providers offering medical and psychological advice.
The user communicates with medical staff through chat, phone and video calls in the Doktor.se app but can also visit physical Doktor.se-clinics throughout Sweden and Germany (Doktor.de) and on top of that has a platform used by multiple brands in Europe, Africa and South America. The Doktor.se platform consists of a patient facing app, a medical staff app and an admin tool, all of which I worked on. In the end of my consultancy I was responsible for the product design for all six international and domestic customers working with expanding and growing the UX research and product design offering together with Doktor.se's B2B customers.
I was hired as one of two full-time product design consultants to maintain and expand the product portfolio but also to start up the new Design Team at Doktor. During the 1,5 year period I was at Doktor the team has grown to five employed designers and a Product Manager.As an initial goal I was assigned to lead the product design responsibilities for two new international brands based on the Doktor platform - one in South Africa and one in Belgium. They’ve since launched successfully on the Doktor.se platform.
Beyond the product development I initiated internal projects to streamline the design team work. Initiating a design system, organising cross-team communication forming guilds with relevant stakeholders and facilitating recurring meetings with those teams to avoid silos. I initiated a way of cultivating knowledge sharing within the team and contributed with a user research framework and set the standard for how usability testing was run in the product development both for domestic and international products.By successfully introducing and implementing a UX framework for Doktor.se the products have measurably grown in terms of number of users, levels of accessibility, usability and customer satisfaction.
